Whether you want to start a blog or do direct affiliate marketing on Pinterest one of the first steps you need to take is obtaining a business Pinterest account. Chances are you’ve used Pinterest before in some capacity. However, now that you want to use Pinterest to promote your posts or just to make you money you need a business account rather than a personal one. It’s quick and easy to convert your existing personal account into a business one.
There are several reasons why you need to upgrade to a business account. First, it will give you access to analytics which will give you key information about what your audience likes. Secondly, it’s an important step in getting Pinterest to view you as a legitimate business site. As well it’s completely free!
Converting your account
It’s super easy. All you need to do is convert your Pinterest account through Pinterest. If you don’t have a website then leave that spot blank.
If you don’t plan on starting a blog that’s it – you’re done!
If you do have a blog then there’s one more step you should do – verifying your website with Pinterest. This step will allow you to see Pinterest analytics specific to your domain as well as letting you access Rich pins for your blog content.
Verifying your website
If you do have a blog then once have your business account you need to verify your website. This gives you access to the Pinterest analytics specifically for your website.
While it’s possible to verify your site by adding code into your header there is a far easier way. This is through your Yoast SEO Plugin.
Once you’ve switched over to a business account go to the ‘edit profile’ tab.
From there go to confirm website and copy the code you are given.
Now jump over to your website dashboard. If you don’t already have it install the Yoast SEO plugin and activate it.
Turn on the advanced features if you haven’t already.
Click on Social and then click on the Pinterest section.
Add the code which you’ve copied from Pinterest to the box and click verify.
Head back to Pinterest and click finish.
While you’re in there click on the Facebook section and make sure the ‘open graph metadata’ box is checked. You’re going to need this to enable Rich Pins.