Put your Pinterest addiction to work and make money on Pinterest without a blog.
Is it possible to make money on Pinterest alone?
I don’t want to knock blogging, after all, you’re reading this article on my blog right now. However, blogging is a lot of work. And making an income from your blog requires a ton of time and expertise. When you’re running a blog you’re expected to create content, promote your content, cultivate an email list, navigate the tech side of blogging and manage multiple social media channels. Creating a blog is just not for everyone.
However, making money on Pinterest without a blog is possible.
How do you ask?
Through direct affiliate marketing on Pinterest.
This post probably contains some affiliate links. Click here to read my full disclosure policy.
What is affiliate marketing?
Affiliate marketing is when you promote a product and you’re paid when anyone purchases that product or clicks through to the product page (depending on the affiliate program). Bloggers use affiliate links all the time in their blog posts – see my 10 Things I’ve Stopped Buying To Save Money post as an example. Most of those products listed are through affiliate links which means if you were to click on the link and purchase the product I would get a commision.
Affiliate marketing is a great way to jump-start your blog income. But did you know that you can create passive affiliate income without writing a single blog post?
How does this work on Pinterest?
While Pinterest originally banned direct affiliate links for being too spammy as of May 2016 they have been allowed back. This means that Pinners can now add direct affiliate links to their pins instead of having to go through a blog. Meaning that it’s possible to market content to over 200 million active Pinterest users. For free! And those affiliate links are what make it possible to make money directly on Pinterest.
Chances are you’ve already seen an affiliate pin on Pinterest before and not even realized it. Here is an example of an affiliate pin on my account.
If you were to click on this pin you would be redirected to the merchant and the pin owner (me in this case) would receive income from your click. For some of my other pins, I would receive a commision if you made a purchase on the merchant site.
I get paid per click through a program called ShopStyle Collective which is a middleman. They partner with large companies such as Etsy to provide exposure for those companies. Originally aimed at influencers who use Instagram; Shopstyle Collective is also perfect for monetizing Pinterest content as they don’t require a website. This means that you’re able to post affiliate links directly to Pinterest and when someone clicks through on your pin you get paid. There are other companies as well as ShareaSale. When you join them you’re able to apply to various companies. Most of these companies pay on a commision basis rather than on a per click basis. If you’re just starting out then I suggest starting with ShopStyle Collective first and when you’ve got the hang of it branch out of other companies.
What about Amazon Affiliates?
One of the best know affiliate programs is Amazon, however, I do not suggest you use it for direct Pinterest affiliate marketing. While you’re able to share a blog post containing Amazon affiliate links to Pinterest: Amazon does not want you sharing their affiliate links directly on Pinterest. As well, they only give you a 24-hour cookie, unlike the 30-45 day cookie many other merchants provide.
A cookie is a tracking device on the web. When a person clicks through your affiliate link to a merchant site they are tracked with a cookie so that any purchases they make on that site can be credited to your account. Amazon only credits sales to your account for 24 hours. Other merchants, however, will track any sales that person makes for 30-45 days. This means that if they return to the merchant site within a month and make a purchase you get the credit (and commision) for that sale.
Interested in learning more about how to make money on Pinterest through affiliate marketing?
Sign up for this FREE course hosted by Christina from Organize Your Biz
How to make money on Pinterest
Step 1. Convert your Pinterest account into a business account. It’s a free feature and it will give you access to Pinterest analytics. Follow this simple tutorial.
Step 2. Sign up for a ShopStyle Collective account. You can do so on the ShopStyle Collective homepage. Use your Pinterest URL when asked for your website.
Step 3. Search for items which fit your current board themes.
Step 4. Pin items onto your current boards making sure to disclose that it is an affiliate link.
Will this actually make me money on Pinterest?
Yes, but it will require work. In order to be successful here are some key suggestions.
- Be consistent. You’re going to need to be pinning every day. I suggest using a scheduler like Tailwind if you’re not able to find time to do this manually. Practice good pinning and make sure you’re pinning a mix of your affiliate pins as well as other quality pins to your boards.
- Use good keywords and images. Make sure your pin descriptions are SEO optimized and that you’re pinning quality vertical images. Use Canva to create custom images for your affiliate pins.
- Patience is key. Pinterest does not produce instant results and it will take time to see any return on your efforts. Remember that the average half-life of a pin is three months.
Interested in learning more?
Sign up for this FREE Course on Pinterest affiliate marketing from Christina at Organize Your Biz