Pinterest can a bit of an elusive unicorn for many bloggers. You hear of other bloggers who can drive a massive amount of traffic to their site from Pinterest. And, unlike Facebook where you often need ads to have your content show up, Pinterest can be a free source of traffic.
With this in mind, you’ve created an image for your blog post, pinned it to Pinterest and waited for the readers to flood to your site.
Instead – crickets
Where did you go wrong?
I’m here to help you walk through your pin and process to make sure you’re maximizing your post’s chance of being seen on Pinterest.
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Pinterest is often a very misunderstood platform. Unlike Twitter, Facebook or Instagram it IS NOT a social network. Social media’s primary goal is connecting people.
Pinterest is a self-described search and discovery platform. Their primary goal is to help their users find ideas. People go on Pinterest to learn something or to plan something. Your goal when adding content to Pinterest is to help them meet their goal whether it be planning their kid’s birthday party, their kitchen remodels or their next vacation.
The average Pinterest user will not care about your profile or your brand. They will find your pin either while scrolling through their feed or through the search function.
Always remember that your ultimate goal on Pinterest is for your content to show up in a search.
How do you reach that goal?
By having great content, creating amazing pins and sharing your content the right way.
There are several components to a pin: The image, the text overlay, the pin description and which boards the pin is pinned to. Pinterest takes all these factors into consideration when deciding what your pin is about. Your aim is for Pinterest to quickly determine what your Pin (and post) are about so it will show it to people interested in your content.
First Step – Evaluate your pin
Does the image match the subject matter? Unique photos and paid stock photos tend to perform better possibly because Pinterest has never seen the images before or hasn’t seen the image as much and isn’t confused by other pins containing the same image.
If several pins have the same image it will take Pinterest longer to figure out what these pins are about as the image is not a unique one and has been used for several post subjects.
Does your text overlay contain keywords relevant to your content? See my post here on how to search for keywords on Pinterest.
Is the text colour visible?
Is the font large and readable?
Does your text encourage the reader to click through to your site?
Pinterest suggests a pin should be vertical and maintain a 2:3 aspect ratio. Their suggested minimum size is 600px by 900px and their maximum suggested size is 1040px by 1560px. Any longer will be cut off. They also suggest that square images of 600px by 600px can be used but I don’t suggest using them for post pins as they don’t stand out as much.
Canva is a great free tool for creating pin images quickly.
Are you including relevant keywords in your pin description?
Check out this post on how to find keywords on Pinterest.
Does your description encourage people to click through to your site?
Second Step – Sharing your pins.
Pin to keyword relevant boards first, usually your own. This helps Pinterest understand what your pin is about faster.
Check out my post here on how to search for keywords on Pinterest
Then add to group boards on Pinterest. Try to find ones with topics suitable to your content and always follow the rules.
Consider using Tailwind tribes to boost your reach. Here’s a post on how to use them and why.
Share on Facebook pin share threads. While they can be a lot of work I’ve found that sometimes they’re a great way to give a new pin a boost.
Things to Remember
Pinterest like consistent engagement. It’s better to pin a fewer number of pins daily than a large batch once a week. If you’re not able to manage this then consider using a scheduler like Tailwind. I schedule others content through Tailwind (and tribes ) but I love to manually pin my own. If you’re interested in manual pinning you need to check out this amazing book about manual pinning
Pinterest is not a social network and your end goal is not to gain followers but to have your pins turn up in search results. Having them show up in the smart feed in nice but ranking for searches is your ultimate goal.
You must share other people’s content as well as your own. Try for anywhere between a 50/50 ratio to an 80/20 ratio. That’s 80% your content and 20% others content.
Pinterest does not produce instant results. However, if you’ve had three months without any traffic gain then it’s time to change things up. Either your keyword and descriptions need to be adjusted or try sharing a different image.
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